What is Sales & Marketing?
Keeping the audience well-informed about a business and its services is of utmost importance for any organisation. For any company, its main objective is to market and sell its services or products profitably. Since every business focuses on activities like creating marketing strategy, conducting market research, pricing, promotion, advertising, public relations, product development etc., a career is Sales and Marketing is a lucrative option.
Pursuing a course in Marketing and Sales opens a number of career pathways. Along with offering a handsome salary, a career in Sales and Marketing gives the students the opportunity to take up an interesting job that involves handling important roles for an organisation.https://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlhttps://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
The type of jobs offered after completion of a course in Sales and Marketing primarily focuses on strategising the action plan and delivering the best results possible. Candidates can choose to pursue Sales and Marketing course at Graduate, Post-Graduate, Diploma and Certificate level.
A course in Sales and Marketing helps one gain knowledge about consumer behavior and How’s and Why’s of the market. The curriculum Sales and Marketing is created in such a way that students understand the complete concept of Marketing – this enables them to make quick and effective decisions while managing real-time business activities in the future.
Required Skillset for Sales and Marketing
To be able to build up a career in Sales and Marketing an individual needs to be socially adept and personable. Also, the candidate should have in-depth knowledge of the market so that you can make yourself stand out in the industry. Mentioned below are some core skillsets required for a career in Sales and Marketing:
|Skillset for Sales and Marketing candidates|
|Self-motivated||Excellent Communication Skills|
|Confident||Public Speaking Skills|
|Negotiation Skills||Stress Management|
|Data Driven||Decision Making Skills|
|Planning and Organising||Ability to understand the buyer|
|Active Listening & Responsiveness||Service Orientation|
|Leadership Skills||Strategic Prospecting Skills|
|Time Management||Objection Handling Skills|
|Demo skills||Post-Sale Relationship Management|
Sales and Marketing: Eligibility Criteria
To pursue a course in Sales and Marketing, candidates need to meet the basic eligibility criteria. Let us have a look at the minimum eligibility required at Bachelor’s, Master’s Degree and Diploma level.
Undergraduate Level: The candidate must have cleared 10+2 in any discipline from a recognised institution. Also, the candidate must have secured a minimum of 50% marks in the qualifying examination
Post Graduate Level: Candidates willing to pursue Sales and Marketing course at Master’s level need to have a Bachelor’s degree in any discipline from a recognised institute. Admissions to MBA in Sales and Marketing is generally granted on the basis of entrance tests, merit and interviews.
Diploma: Candidates must hold a Bachelor’s degree in relevant discipline from a recognised University. Also, candidates must have obtained a minimum of 50% marks in the qualifying exam
Certificate: To pursue a certificate course in Sales and Marketing, candidates must have cleared class XII or equivalent from a recognised board. https://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlhttps://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
Course curriculum for Sales and Marketing
The core topics taught in Sales and Marketing are:
|Sales and Marketing Course Curriculum|
|Management Concepts & Organizational Behaviour||Accounting for Managers|
|Business Environment & Law Research||Financial Management|
|Marketing Management||Operations Research and Management|
|Strategic Management||Consumer Behaviour|
|Marketing Research & Planning||Industrial Marketing|
|Logistics And Supply Chain Management||Retail Marketing|
|Rural Marketing Services||Marketing Advertising & Sales Promotion|
|Customer Relationship Management||Global Marketing Project|
|Principles and Practice of Management||Digital Marketing|
|Brand Management||Market Segmentation|
|Market Targeting||Market Positioning|
|The Nature and Culture of Markets||Basic Processes of Sales, Marketing, and Marketing Management|
|Study of Market Potentials||Analysis Techniques for Market Competition Study|
|Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market||The Essentials of Sales and Marketing|
|Services Marketing||Marketing Communications|
|Sales Responsibilities and Preparation||Sales Management Organization and Control|
|Product Development||Placement & Pricing|
|Stock handling and inventory control||Visual Merchandising|