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sales and marketing courses

What is Sales & Marketing?

Keeping the audience well-informed about a business and its services is of utmost importance for any organisation. For any company, its main objective is to market and sell its services or products profitably. Since every business focuses on activities like creating marketing strategy, conducting market research, pricing, promotion, advertising, public relations, product development etc., a career is Sales and Marketing is a lucrative option.

Pursuing a course in Marketing and Sales opens a number of career pathways. Along with offering a handsome salary, a career in Sales and Marketing gives the students the opportunity to take up an interesting job that involves handling important roles for an organisation.https://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlhttps://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

The type of jobs offered after completion of a course in Sales and Marketing primarily focuses on strategising the action plan and delivering the best results possible. Candidates can choose to pursue Sales and Marketing course at Graduate, Post-Graduate, Diploma and Certificate level.

A course in Sales and Marketing helps one gain knowledge about consumer behavior and How’s and Why’s of the market. The curriculum Sales and Marketing is created in such a way that students understand the complete concept of Marketing – this enables them to make quick and effective decisions while managing real-time business activities in the future.

Explore a bright future with Marketing

Required Skillset for Sales and Marketing

To be able to build up a career in Sales and Marketing an individual needs to be socially adept and personable. Also, the candidate should have in-depth knowledge of the market so that you can make yourself stand out in the industry. Mentioned below are some core skillsets required for a career in Sales and Marketing:

Skillset for Sales and Marketing candidates
Socially AdeptTech-savvy
Self-motivatedExcellent Communication Skills
ConfidentPublic Speaking Skills
Analytical AbilityCreative
Negotiation SkillsStress Management
Data DrivenDecision Making Skills
Planning and OrganisingAbility to understand the buyer
Active Listening & ResponsivenessService Orientation
Leadership SkillsStrategic Prospecting Skills
Time ManagementObjection Handling Skills
Demo skillsPost-Sale Relationship Management

Sales and Marketing: Eligibility Criteria

To pursue a course in Sales and Marketing, candidates need to meet the basic eligibility criteria. Let us have a look at the minimum eligibility required at Bachelor’s, Master’s Degree and Diploma level.

Undergraduate Level: The candidate must have cleared 10+2 in any discipline from a recognised institution. Also, the candidate must have secured a minimum of 50% marks in the qualifying examination

Post Graduate Level: Candidates willing to pursue Sales and Marketing course at Master’s level need to have a Bachelor’s degree in any discipline from a recognised institute. Admissions to MBA in Sales and Marketing is generally granted on the basis of entrance tests, merit and interviews.

Diploma: Candidates must hold a Bachelor’s degree in relevant discipline from a recognised University. Also, candidates must have obtained a minimum of 50% marks in the qualifying exam

Certificate: To pursue a certificate course in Sales and Marketing, candidates must have cleared class XII or equivalent from a recognised board. https://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlhttps://82dd517f10c13e5f2d5c3cfab6c7a1c7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

Course curriculum for Sales and Marketing

The core topics taught in Sales and Marketing are:

Sales and Marketing Course Curriculum
Management Concepts & Organizational BehaviourAccounting for Managers
Business Environment & Law ResearchFinancial Management 
Marketing Management Operations Research and Management 
Strategic ManagementConsumer Behaviour 
Marketing Research & PlanningIndustrial Marketing 
Logistics And Supply Chain Management Retail Marketing
Rural Marketing ServicesMarketing Advertising & Sales Promotion
Customer Relationship ManagementGlobal Marketing Project
Principles and Practice of ManagementDigital Marketing
Brand ManagementMarket Segmentation
Market TargetingMarket Positioning
The Nature and Culture of MarketsBasic Processes of Sales, Marketing, and Marketing Management
Study of Market PotentialsAnalysis Techniques for Market Competition Study
Sales and Marketing – Basic Functions, Characteristics, and Roles in the MarketThe Essentials of Sales and Marketing
Services MarketingMarketing Communications
Sales Responsibilities and PreparationSales Management Organization and Control
Product DevelopmentPlacement & Pricing
Stock handling and inventory controlVisual Merchandising

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