Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30. Facebook is losing much of that cohort, due to its reputation as the social media platform for “old people.”
One potential problem that marketers should keep in mind is that Instagram recently decided to remove the likes feature from the platform. Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2020. While it could lead to an uptick in content quality, many users may drift away from the platform in search of vanity metrics elsewhere.